Google is making it easier to leave a competing AI assistant without leaving your entire history behind. The company is rolling out a new set of switching tools for Gemini consumer accounts that allow users to bring their saved preferences, personal context, and full chat history from other AI apps — closing the cold-start gap that has long made switching feel like starting from zero.

Teaching Gemini What You’ve Already Shared

The first tool is a memory import feature, available now in Gemini’s Settings. Rather than manually re-entering personal context — your interests, your relationships, your preferences built up over months of use — the feature provides a guided flow to extract that information from another assistant and hand it off to Gemini.

The mechanism is deliberately low-friction. Gemini surfaces a suggested prompt that users copy and paste into their current AI app. That app generates a structured summary of their stored preferences, which the user then pastes back into the Gemini interface. Gemini analyzes the summary and writes the relevant details into its own memory layer — securely, the company says — where they become available immediately for future conversations.

The result is that details a user has already established elsewhere — a sibling’s name, a hometown, a dietary preference — don’t need to be re-taught. Gemini picks up from a standing start rather than a blank slate.

Bringing Your Full Conversation History

Beyond key facts, Google is also enabling full chat history import. Users can upload a ZIP file of their conversation history from other AI providers, and Gemini’s Personal Intelligence layer will index those threads and make them searchable and continuable inside the app.

The practical value here is contextual depth. Personal Intelligence already draws on Gmail, Google Photos, Search history, and past Gemini conversations when forming responses — when a user has granted access to those services. Imported chat history from a previous assistant extends that context further, meaning a conversation about hotel options for a Barcelona trip, or a weeks-long project discussion, doesn’t need to be reconstructed from scratch.

To reflect this expanded scope, Google is also renaming its “past chats” feature to simply “memory” — a label change that will appear in the Gemini app over the coming weeks.

A Deliberate Play for Switchers

The underlying message from Google is that Gemini’s value compounds with context — and that building that context should not be a barrier to trying the product. By making the import path explicit and available at the Settings level for all consumer accounts, Google is signaling that the switching cost argument against Gemini is one it intends to actively dismantle.

Whether users act on these tools depends on how much they trust the data handoff process and how much accumulated context they actually feel they’re leaving behind. But the infrastructure is now there: memory and chat history import are rolling out to Gemini Settings today.

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